BG20 Webinar - How regulatory focus explains brand sales price response asymmetry
Original MP4 File
05 July 23
Aras Alkiş, Koen Pauwels, Berk Ataman
AV_BG20 Webinar-20230615_120758-Meeting Recording.mp4
How can price promotions increase long-term sales if consumers are loss averse, i.e. are more upset with the return to regular price than they are pleased with the promotion?