BG20 Webinar - How regulatory focus explains brand sales price response asymmetry
Resource details
Resource ID
21148
Access
Open
Contributed by
Lisa White
Date
05 July 23
Named person(s)
Aras Alkiş, Koen Pauwels, Berk Ataman
Original filename
AV_BG20 Webinar-20230615_120758-Meeting Recording.mp4
Duration
01:01
Caption
How can price promotions increase long-term sales if consumers are loss averse, i.e. are more upset with the return to regular price than they are pleased with the promotion?