BG20 Webinar - How regulatory focus explains brand sales price response asymmetry
Resource details
Resource ID
21148
Access
Open
Contributed by
Lisa White
Date
05 July 23
Duration
01:01
Named person(s)
Aras AlkiÅŸ, Koen Pauwels, Berk Ataman
Original filename
AV_BG20 Webinar-20230615_120758-Meeting Recording.mp4
Caption
How can price promotions increase long-term sales if consumers are loss averse, i.e. are more upset with the return to regular price than they are pleased with the promotion?
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